41 of the most important social media marketing stats for 2022

Here for the latest stats on social media? We've got you covered.

If you're seeking to enhance your social media marketing plan Statisticians are the ideal starting point.

Since your marketing efforts should be supported by solid research, aren't they? Stats can also assist you to benchmark your own performance within your industry and even uncover new opportunities.

While the ongoing pandemic is bringing more people to social media, it is still a vital part of our lives as well as businesses too. The nature of social media engagement is changing as apps grow and platforms change.

With our most current demographics, marketers are able to make use of the statistics on social media below to help them plan their social media presence for 2022 via Inflact and beyond.

Social media usage data

It's not difficult to see that we're all connected to Facebook and Twitter (guilty as accused). Below is a quick snapshot of the changes in usage and which social networks are winning and how much they are on social.

At the time of writing, there are 3.96 billion total social media users on all platforms.

A typical user hops around seven different social networks in a month.

It is estimated that people engage in social media on all platforms is higher than ever before -up to 95 minutes per day.

TikTok is the fastest-growing social network , with a astonishing 105% user growth rate in the US in the last two years.

By 2022, Facebook's usage and activity has slowed reduced to 33 minutes a day on an average (versus 39 minutes per day during 2017).

Facebook statistics

From ongoing privacy concerns to scrutiny over the "Meta" change in the name, Facebook has arguably seen more favorable times.

But, it remains an advertising powerhouse and is home to a large number of users. What brands should be focusing on Facebook is a tough question that will depend on your personal Facebook metrics. The following social media statistics will give you a better idea.

Despite all the gloom and doom, Facebook remains the most-used platform by marketers worldwide (93%). Instagram comes in second (78%).

Facebook is responsible for more than a third of digital advertising spending (25 percent) versus Google (28.9%), Amazon (10.3%) and other companies (35.6%) in 2020 in 2020 alone.

Facebook Messenger is on track to attract an impressive 3 billion users in 2022.

There are about 10 million active advertisers on Facebook at present.

1 in 3 adults regularly consume news content from Facebook, signaling the popularity of the latest (and oft controversial) content on the platform.

Statisticians on Instagram

The scrutiny Facebook has been subjected to over the last few years has paradoxically, served Instagram's advantage. Instagram has quietly crossed the 2 billion mark in 2022, and businesses are still battling to gain more Instagram followers.

But, it's not free of obstacles. It was once the most popular social network for influencers, Instagram is facing challenges from rivals like TikTok while its young user base appears to be dwindling.

But, the high engagement rates, new eCommerce features, and huge ad spending signal that the future is bright for Instagram.

Instagram dominates social streaming services by engagement (hint 81% engagement, compared to Facebook's 8%).

Engagement rates on Instagram are approximately more than six times as high as those on Facebook (0.83 percent to 0.13 percent).

Instagram Stories (83 percent) Grid posts (93%) continue to be the top two popular types of content with influencers.

The use of the "#ad" tag on Instagram fell by 17% in the last year for influencers -- this hints at a change in platforms and tactics within the realm of influencers.

44% of users shop for products on Instagram on a regular basis (and 28 percent of the shopping actions are pre-planned).

Of the 41 significant social media marketing metrics for 2022

Here for the latest social media statistics? We've got you covered.

If you're looking to improve your marketing strategy on social media Statisticians are the ideal starting place.

Because your efforts must be backed by solid research, don't you think? Stats can also assist you in benchmarking your performance against other companies in your field and also help you identify new opportunities.

The ongoing epidemic continues to drive more people to the internet social media is still an integral part of our everyday lives and brands alike. The nature of engagement on social media continues to change as apps expand and platforms evolve.

Used alongside our up-to-date demographic data, marketers can make use of the statistics on social media below to guide their presence for 2022 and beyond.

Social media use stats

It's no secret that people are all glued to social media (guilty as charged). Below is a brief summary of the ways in which usage is changing and which social networks are winning and just how hooked consumers are to social media.

As of January 2022, there were 3.96 billion social media users on all platforms.

A typical user hops around seven different social networks per month.

The amount of time that adults are using social media on all platforms is now higher than ever -at 95 minutes a day.

TikTok is the fastest-growing social network , with a an astounding 105% user growth rate in the US in the last two years.

In 2022, the use of Facebook and its activity is down to 33 minutes per day on an average (versus 39 minutes per day as of 2017).

Facebook statistics

From privacy issues that continue to linger on to scrutiny over the "Meta" rebrand, Facebook has arguably seen better times.

That said, the platform remains an advertising powerhouse and is home to a large number of users. Whether or not brands should target Facebook is a question that is dependent on your individual Facebook metrics. The following social media data will give you a better idea.

Despite gloom and doom, Facebook remains the most-used platform for marketers around the world (93%). Instagram comes in second (78%).

Facebook is responsible for more than a third of digital advertising spending (25%) over Google (28.9%), Amazon (10.3%) and others (35.6%) in 2020 for the year 2020.

Facebook Messenger is on track to reach an impressive 3 billion users in 2022.

There are approximately 10 million active users on Facebook at present.

One in three adults often consume news content from Facebook this indicates the ad-hoc nature of the latest (and frequently controversial) content that is available on the platform.

Instagram statistics

The scrutiny Facebook has been subjected to in recent months has oddly enough, been to Instagram's advantage. Instagram has quietly crossed the 2 billion user mark by 2022 and businesses are still struggling to get more Instagram followers.

However, the network isn't without obstacles. As the social platform of choice for influencers, Instagram is facing challenges by rivals such as TikTok and its base of younger users seems to be shrinking.

Still, relatively high engagement rates, fresh online shopping features and massive advertising spending indicate that the future is still bright for Instagram.

Instagram is the top social streaming platform in terms of engagement (hint: 81% engagement versus Facebook's 81 percent).

Engaged rates on Instagram are approximately more than six times that of those of Facebook (0.83 per cent to 0.13%).

Instagram Stories (83 percent) Grid posts (93 percent) remains the most popular kinds of content for influencers.

Uses of "#ad" tag for Instagram fell by 17% in the past year , among influencers. This hints at a change between platforms and the tactics used in the influencer space.

44% of Instagram users search for products on Instagram on a regular basis (and 28 percent of the shopping actions are planned ahead of time).

LinkedIn statistics

LinkedIn has done an excellent job of establishing its place as the primary professional network. The platform could be a goldmine for B2B brands , and the rapid expansion of their advertising platform is proof of that.

In the wake of the pandemic and frequent career changes over the last two years, LinkedIn doesn't appear to slow down any time very soon. It's time to boost your LinkedIn marketing if your business is B2B.

Linkedin ad revenue recently exceeded $1 billion by 2021, growing by 37% while organic session engagement rose by 22%..

Based on projectionsand estimates, over 50% of the marketers jumped on board with LinkedIn in 2021

16.2% of LinkedIn users use the platform regularly (versus 48.5 percent who login each month).

LinkedIn has one of the highest-earning and most educated users on social media that is 51% college-educated with 50% of users earning more than $75,000 annually.

According to LinkedIn themselves, Elevated shares on the platform have 53% higher engagement and twice the CTR of content shared with employees.

Twitter statistics

Twitter has cemented itself as the hub of conversations about politics, memes, and a perfect platform to go back and forth with brands. In short, it's a mixed collection of.

And while new features like Fleets did not work, the emergence of Twitter Spaces signals a window of potential for the platform to really earn its wings again.

Twitter's revenue rose to $1.284 billion by the end of Q3 2021.

Twitter boasts around 436 million active users on a monthly basis all over the world.

52% of Twitter users use the platform daily (versus 84% that utilize it on a weekly basis).

Twitter's US advertising revenue reached $647 million in the Q3 of 2021, an increase of 51 percent YoY (and up 98% from the previous quarter).

"#DigitalMarketing" (47%) is one of the popular marketing hashtag among #ContentMarketing Tweets then closely followed by

"#SEO" (40 percent) and "#marketing" (37%).

Pinterest statistics

Pinterest is often not given its due in the realm of social platforms. Its large, diverse followers are among the more loyal and engaged of any social media platform. Likewise, the power of Pinterest advertising is well documented and the platform is a great platform to find new products.

Pinterest boasts 400+ million active monthly users (and over 240 billion pins saved in total).

Shoppers on Pinterest have 85% larger shopping carts than shoppers from other websites (and spend more than twice as much every month).

According to the platform, 7 in 10 Pinners declare that Pinterest is their primary source for finding products or services that they are confident in.

Pinterest people are about 40% more likely to say they love shopping (compared those who don't make use of Pinterest).

The users of Pinterest are seven times more likely to assert that their platform is more influential than any social media platform when it comes to purchasing.

TikTok statistics

TikTok has totally transformed itself from "What do you think this is?" to a must-have social media network for businesses. The platform's massive fan base, rapid growth and sky-high usage spell great news for early adopters.

Smaller influencers and younger consumers dominate the platform today, but that may change in the near future. If you're already on the platform, make sure to watch your TikTok data and learn how you can engage with your target audience as quickly as you can.

62 percent of TikTok users think that using branded content specifically on the platform is the best way to engage with customers. This demonstrates the need for original content on TikTok not just repurposed content.

39% of Gen Z consumers say that their buying choices are directly influenced by the information they find on TikTok.

TikTok witnessed the largest growth in investment on new platforms planned for brands by 2022 (84%) against YouTube (66%) along with Instagram (64%).).

By leveraging that idea, TikTok is now more well-liked by Gen Z consumers than Instagram.

Influencers who have less than 5k followers see the highest engagement on TikTok (17.9 percent) contrasted with macro-influencers that have up at 1 million followers (13.48 percent).

Social media advertising stats

Sure, social advertisements may be considered to be unpopular with consumers on the average.

However, they're incredibly effective and you can't get around them. The success of social media advertising implies that you cannot "spray and pray" with regards to your advertisements. Costs for campaigns that are higher and the fact that consumers aren't paying attention to ads is clearly a problem for businesses, but the positive results keep rolling in.

In Q1 2021 the marketers were spending 60% more on Facebook and Instagram ads versus Q1 2020.

Social media has recently taken over paid search as an advertising channel, rising 25% YoY and averaging $137 billion (just just barely beating the $135 billion paid search).

Retargeting is the most used method among marketers with 77 percent of both B2B and B2C marketers using targeting as part of their Facebook and Instagram marketing strategies.

Statistics on the behavior of consumers using social media

The idea of purchasing items you found on social media isn't new. From the product recommendations to first impressions from brands, the impact of social media's influence on consumers is well documented.

However, the recent increase of direct sales on social media is notable. Consumers also desire authenticity and ads that don't feel like advertisements as per recent statistics from social media (see in the next section).

Consumers are six percent more likely purchase when they visit a website that features images from social media (hint don't forget UGC).

Social media users tend to trust other users for their "preferred" kind of influencer. They are most likely to purchase from them according to a recommendation from a brand (37 percent) against celebrities (7 7).

Privacy and data protection Security and privacy "extremely influential" and crucial to 52% of social media users.

Which of these statistics on social media are most striking to you?

Knowing the most current social media marketing trends is crucial to fine-tuning your strategy and setting smarter goals.

Are there any opportunities in the new platforms? Do you have to move from organic content to advertisements (or the reverse)? Do you need to redouble what you're doing?

We hope that our social media data will aid you in determining the right answer! It's worthwhile -- you should totally bookmark 'em in case you don't have them already.

After you've studied these numbers Be sure to read our latest guide to building a better social media marketing plan. If you're just starting out or looking to improve your existing strategy We can help!

LinkedIn has done an excellent job in carving out its niche as the most sought-after professional network. The platform could be a goldmine for B2B companies and the swift expansion of their advertising platform is evidence of this.

As a result of the pandemic as well as massive career shifts over the past two years, LinkedIn isn't likely to slow down any time any time soon. Hint: now's the time to level up your LinkedIn marketing, particularly if you're B2B.

Linkedin Ad revenue recently crossed $1 billion in 2021. growing by 37% while organic session engagement rose by a record 22%.

Based on projections, more than 50% of the marketers got on to LinkedIn in 2021

16.2 percent of LinkedIn users use the platform on a daily basis (versus 48.5% that log in monthly).

LinkedIn has one of the most lucrative and educated communities on social media51% of users are college educated, with 50% of users earning more than $75,000 per year.

As per LinkedIn itself, Elevated shares on the platform generate 53% more engagement and double the CTR of content shared by employees.

Twitter statistics

Twitter has cemented it as the main source of discussion on politics, memes and a prime place to interact with brands. It's basically a mixed collection of.

Even as new features such Fleets failed, the rise of Twitter Spaces signals a window of potential for the platform to gain its wings once more.

The revenue of Twitter grew to $1.284 billion in the third quarter of 2021.

Twitter boasts 436 million monthly active users in total worldwide.

52 percent of Twitter users make use of the service daily (versus 84% who utilize it on a weekly basis).

Twitter's US advertising revenue was $647 million in Q3 2021 this was an increase of 51% YoY (and more than 98% higher than the prior quarter).

"#DigitalMarketing" (47%) is one of the well-known marketing hashtag among #ContentMarketing Tweets and is followed by

"#SEO" (40%) as well as "#marketing" (37 percent).).

Pinterest statistics

Pinterest often does not get its due in the realm of social media platforms. Its vast, multi-spending user base is among the most committed and active of any social network. In addition, the efficacy that is Pinterest advertising is well-documented and Pinterest is the ideal place to uncover new products.

Pinterest boasts over 400 million active monthly users (and over 24 billion pins saved in total).

Shoppers on Pinterest have 85% more shopping carts than shoppers using other sites (and spend twice as much on a monthly basis.).

According to the platform According to the website itself, 7 in 10 Pinners say that Pinterest is their preferred place for information about products or services they trust.

Pinterest users are 40% more likely to report that they enjoy shopping (compared those who don't make use of Pinterest).

Pinterest users are seven times more likely to claim the platform is more influential than any other social network in the purchase process.

TikTok statistics

TikTok has totally transformed itself from "What the heck is this?" to a must-have social media platform for companies. The platform's massive fan base as well as its explosive growth and soaring usage spell great news for early adopters.

Smaller influencers and younger consumers dominate the platform right now, but that may change in the near future. If you're already a user ensure you're keeping track of your TikTok reports and know how to connect with your followers as quickly as possible.

62 percent of TikTok users believe that branded content specifically tailored to the platform is the most effective way for customers to get in touch. This signals the need for unique posts on TikTok, not just recycled content.

39 percent (39%) of Gen Z consumers say that their buying decisions are directly influenced by the content they find on TikTok.

TikTok had the biggest increase in investment on new platforms planned for brands through 2022 (84 percent) against YouTube (66 percent) and Instagram (64%).).

By leveraging that idea, TikTok is now more well-liked by Gen Z consumers than Instagram.

Influencers who have less than 5k followers have the highest engagement on TikTok (17.9%) as opposed to macro-influencers with 1 at 1 million followers (13.48%).

Advertising on social media stats

Sure, social advertisements may get a bad rap from the average consumer.

However, they're highly effective and you'll never get around them. Being successful with social media ads implies that you cannot "spray and hope" with regards to your ads. Costs for campaigns that are higher and the fact that consumers aren't paying attention to ads is a major issue for brands, but positive results continue to come into.

In Q1 2021 marketing professionals used 60% more money than they did on Facebook and Instagram ads versus Q1 2020.

Social media has recently surpassed pay-per-click as an advertising channel, expanding by 25% over the past year and surpassing $137 billion (just slightly beating out the $135 billion paid search).

Retargeting is the most used method by marketers with 77 percent of B2C and B2B marketers alike stating that they employ the retargeting method as part of their Facebook and Instagram marketing strategies.

Social media behavior of consumers statistics

The notion of purchasing something you have seen on social media sites is not new. From brand recommendations to first impressions from brands, the impact of social media's influence on consumers is well-documented.

However, the current growth of direct sales on social media is significant. Customers also want authenticity and ads which don't feel like advertisements according to recent statistics from social media (see the following).

Consumers are six times more likely make a purchase through a site which includes images of social media (hint do not ignore UGC).

Social media users tend to trust other users in their "preferred" type of influencer. They are most likely to purchase because of their product recommendations (37%) as opposed to celebrities (7 7).

Privacy and data security are "extremely significant" and important to 52 percent of users on social media.

Which of these statistics on social media make you think?

Knowing the most current market statistics for social media is vital to perfecting your strategy and setting smarter goals.

Are there new opportunities available on networks? Are you required to switch from organic content to ads (or vice-versa)? Should you double down on the content you're already creating?

We hope that our statistics on social media will aid you in determining the right answer! It's worth it -- you must definitely bookmark them in case you don't have them yet.

After you've reviewed these numbers, make sure you check out our latest guide to help you build a better social media marketing plan. No matter if you're beginning from scratch or looking to improve the existing strategies We're here to help!